Google has guidelines for SEO and in order to ensure your website is Google compliant, we offer a SEO Website Audit. It helps your website rank higher in the search engine results. These are called SERPs or Search Engine Results Page. Google will actually penalize your site with all your efforts of online marketing.
Being sure your website is compliant with Google give you a much better return on investment (R.O.I.).
The SEO Architects strategy will be to provide overall website auditing and consulting. The program they offer includes: Research, Audits, Recommendations and implementation strategy to support a maximized Search Engine Optimization campaign.
We work to improve your ranking that helps your website grow naturally, which is an important aspect to search engines such as Google, Bing andYahoo.
The following are the aspects of your website we audit to keep them in compliant with your SEO campaign:
Keyword Ranking Analysis
Keyword ranking analysis is a review of your current list of keywords. Keywords change over time and it behooves you to constantly monitor them and keep them up to date with the competition, industry trends and special and seasonal changes.
Website Structure Analysis
The structure of your site is important to the search engines. It’s also important too comply with W3C standards and the search engines. Each search engine (Google, Bing, & Yahoo) has guidelines that should be adhered to for ranking and search results.
Since content is one of the most important aspects of a website, we monitor them to call to action, latest buzzwords, and compare them to your competition’s content.
Website Traffic Analysis
Traffic analysis is a review of traffic, visitor behavior, keywords, bounce rate, and referral traffic including direct and organic traffic. We track every aspect of online marketing through a campaign ofAnalytics Campaign Management our team of experts’ setup up on your website. It allows us to see what, where, when and who the viewers are that visit your website.
Backlinks tell the search engines how popular your website is to others. When another site creates a link to your site, it’s called a backlink. The more of these you have, the higher your site becomes in the search engines. We review them since the search engines will penalize a site if they have what they call “bad neighbors”. Those are links from spam site, adult sites and other sites the search engine don’t approve.
We develop a backlink strategy that will help your website grow, so it doesn’t fall in rankings from decreased traffic or visitors to your website.
Social Presence Analysis
Today, a social presence is essential if you want people to find your website. We monitor the social channels to see that you and your website have a healthy fan following. Ouraudits look at tracking, fans, and followers of the top social networking sites like Facebook, Twitter, LinkedIn etc.
Online Reputation Analysis
Believe it or not, your reputation is very important on the Internet. It needs to be monitored across all platforms from social media networks to forums, to comments on blog posts. We look for the negative vibes and come up with a strategy to lessen the impact on your brand name or better known as your reputation.
When completed with the SEO audits, SEO Architectscreates a report with recommendations to improve the problem areas. After you review the report, we’ll implement the recommendations to increase your traffic, less the negative impact (if there is one), and ensure you have the best return on your website.